Branson Traffic

Ozark Tourism

by Joshua Heston

The Ozarks have been a tourist destination for so long, tourism itself has become a historical icon and a part of the region's heritage.

It is indeed ironic that The Shepherd of the Hills was written by Harold Bell Wright to celebrate the unspoiled Ozark Mountains and even lament the threat of change — modernity coming to the hills.

In large part because of the book’s success, Wright directly contributed to the mass influx of tourists into the White River Hills during the 20th century and laid the groundwork for the entertainment phenomenon that became Branson, Missouri.

However, his initial work also contributed to a sense of place and a sense of identity among the hillfolk of Missouri and Arkansas.

Perhaps, in the end, it will balance out.

Traveling Through The Ozarks, circa 1923

— D.N. Danner, Whitebreast Township, Iowa; August, 1923

"We arrived home from our automobile trip to Louisiana a few days ago, and I found Louisiana a much more delightful place than I had anticipated. The weather is usually pleasant, though the sun is warm; in the shade it is cooling. The nights are very pleasant. It rains apparently with no natural reason, just opening up the windows of heaven and throwing all the moisture out at once. Then in a short time the clouds roll by and it clears up and is cooler.

When we went down we crossed the Missouri River at Jefferson City, Missouri, and went through the Ozarks to Little Rock, Arkansas. I tell you, going through the Ozarks was almost like enchantment — such scenery and beautiful little rivers. Great springs burst from the earth and their waters start toward the sea in crystal splendor.

It seems to be a realm of mystery. There are caverns penetrating the hills from which quaint echoes resound like voices from the past. Then we crossed the White River meandering its way through the undulating scene, with their timbered investments and rock-bound crests. This part of the way was somewhat rugged.

After Arkansas, we passed over into the old Creole State. Here again was beauty beyond ordinary telling. Upon either side of the perfectly graveled highways stood the virgin pines with their tall foliage high toward the zenith, forming a canopied avenue which appeared to come to a point in the far distance, but which one never reached.

Here we were obscured from the sun's glow and the falling mist of a passing cloud would never have found us. And just think of this for a day's journey. In due course of time we reached Alexandria, one of the pretty and prosperous cities of the state, and thence to the home of our relatives in the pine country.”

plate 1. An early evening traffic snarl develops on Branson’s famed 76 Strip. July 4, 2008.

Silver Dollar City

plate 2. Highway 76 near Silver Dollar City is quieter near the end of a successful season. December 31, 2006.

From Crystal Payton:

“Postwar affluence, new roads, shiny new, chrome-bedecked cars, cheap gas and paid vacations were hallmarks of this Eisenhower, Kennedy and pre-Vietnam era. Confidence, prosperity and that peculiarly American urge to hit the road and explore new territory characterized the times....The big dam on the White River which had been planned in the 1920s, was completed in 1960 and Table Rock Lake filled that year. Its sparkling, clear waters teamed with an exploding fish population that attracted hordes of fishermen and their families.”

— Page 54, Payton, Crystal, The Story of Silver Dollar City, A Lens & Pen Production, 1997.

white river country

1927 map

plate 2. Clason's Touring Atlas, circa 1927.

Lake of the Ozarks Memories:

My earliest memories were of an Ozarks foreign to what mainstream expects now — no condos, no 50-foot long cigar boats, no monstrous mansions dripping their wealth over the edge of mile-marker 5.

Families came to the Ozarks. That’s what the average family did in the ’60s. You'd hear no talk of vacations to Disneyland (Disneyworld was not yet built.) That was for rich folk. At least, it was in our neck of the woods, St. Joseph, Mo.

Not us. We’d eat at roadside stands out of our big red cooler — bologna and chips, of course — and drink from the big water jug. No fast-good joints sprinkled the roads then.

My dad rented an old fishing boat from our cabin at Digger O’Dell's. And the three of us older kids got to go on an adventure with him — from Camdenton to the dam. Oh my, we were so excited.

That’s one long trip in a fishing boat — we were ready to get back after a few hours baking in the little metal boat!

— from Maribeth Samenus-Chambers, Kansas City

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